Beams Japan Shinjuku: A 7-Floor Guide & Tax-Free Guide

When you think of shopping in Tokyo, “Beams” is a name you’ll see often. But the Beams Japan flagship store in Shinjuku is on another level.

This isn’t just a clothing store; it’s a 7-story (B1F to 7F) “trend culture complex.” It’s a celebration of modern and traditional Japan, meticulously curated floor by floor. Whether you’re a guy or a girl, looking for high-end fashion or unique souvenirs, this is a must-visit.

Beams Japan Highlights

Just… So Much to Buy: One of the top “must-shop” spots in Tokyo for both men and women.
Multi-Level Shopping: It’s an entire 5-floor standalone building (plus B1F & 6/7F) dedicated to the brand, with 1F focusing on beautiful Japanese crafts.
Iconic Architecture: The entire building is a landmark in itself and a must-see in Shinjuku.

A Floor-by-Floor Guide to Beams Japan Shinjuku

The store is organized by themes on each floor, taking you on a journey through Japanese culture.

The Pro-Tips: Why It’s a Must-Visit

• The Selection: This is the best place to see all of Beams’ lines in one place: Beams (main), Beams Plus, Beams Boy, and more.
• The Variety: It’s a perfect 50/50 split for men and women. The range is huge: clothing, bags, accessories, hats, shoes, glasses, and even toys.
• The Payments: Don’t worry about cash. They accept Credit Cards, Debit Cards, and NFS Mobile Payments (like Apple Pay).

⚠️ The Critical Tax-Free Guide (Read This!)

This is the most important tip you need.

The Problem: You cannot get your tax refund at the cashier where you pay for your items.

The Solution:

1. Pay for your items normally at the Beams register.
2. Take your receipts and items to the B1F (Basement Floor).
3. You must find a separate, central tax-free counter located in the same building’s B1F, about 200 meters away from the Beams store area.
4. Be patient: It can be hard to find. We had to ask three different people. Look for “Tax-Free Counter” signs, not Beams signs.

Understanding the BEAMS Family: Key Brands to Know

When you’re shopping at the Shinjuku flagship, you’ll see many of these brands. Here’s a quick guide to what they mean:

• 1. BEAMS (The Main Line): The main brand, focusing on comfortable, everyday apparel that blends Japanese casual wear with current trends.
• 2. BEAMS BOY: A womenswear line. It’s famous for its loose-fitting, neutral, street-style cuts, heavily targeting the young female market.
• 3. BEAMS PLUS: A menswear line dedicated to retro, American casual style, and heritage fashion.
• 4. BEAMS T: A specialty line focused on graphic T-shirts, acting as a platform for collaborations with artists and other brands.
• 5. BEAMS LIGHTS: The accessories line, focusing on lightweight design and functional items like glasses (now being spun off).
• 6. BEAMS HOME: The lifestyle brand, covering Japanese “Seikatsu” aesthetics from furniture and tableware to home fragrances.
• 7. BEAMS EYE: The upgraded, standalone eyewear brand (evolved from BEAMS LIGHTS), collaborating with Japanese handmade glasses factories.
• 8. BEAMS SSZ: A functional, outdoor-style line, often collaborating with brands like South2 West8.
• 9. BEAMS JAPAN: The cultural promotion brand you’re standing in! Its goal is to showcase Japanese tradition and regional culture through products.
• 10. BEAMS OUTLET: The discount line for clearing stock and selling limited-run reproductions, available both online and in outlet malls.

📍 Visitor’s Guide: Know Before You Go

Next Spot: KIDDYLAND Shinjuku Guide: A Less Crowded Shopping Place